Lega Serie A has announced an agreement for a partnership Socios, an all-in-one, fan-driven and rewards platform for fans of sports all over the world. As of now, Socios is an official Partner of Lega The Series A, as well as the Series A. Socios is the main sponsor Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.
This partnership will officially start when Socios Chief Executive Officer Alexandre Dreyfus presents the MVP award at the conclusion of tomorrow’s (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.
The partnership continues to build on Socios’s existing extensive presence within Italian football. Socios has previously signed agreements with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and AS Roma and Italian National team.
Outside of the borders of Italy In addition to Italy, Socios’s 100+ strong partners include football giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Alongside football Socios’s constantly expanding network of sports includes the UFC, F1 teams, 25 NBA franchises as well as The New England Patriots of the NFL The New England Revolution of MLS, 14 NHL franchises as well as the top teams in esports and cricket.
“We are thrilled to announce this partnership with Socios, a leading brand in the field which has been working in conjunction with the best of sports for some time currently. With this agreement Lega Serie A proves once again to be ready to capitalize on the opportunities provided through new market opportunities, looking to the future with innovation and always ready to meet the needs of fans around the world” stated Luigi De Siervo, CEO of Lega Serie A.
Alexandre Dreyfus, CEO of Chiliz and Socios, said: “In 2021 we have increased our user base by more than 500%welcomed more than 1 million new users on our platform.
“We’ve ambitions that are bigger than the coming 12 months, so we’re delighted to begin 2022 with this important announcement that strengthens our commitment to Italian sports industry.
“We are looking forward to working together in partnership with Serie A, spreading the message of Socios and establishing our community of superfans both in Italy and around the globe. “
Over 1.3M users from 167 nations are using the Socios app to connect with and receive rewards from the teams they admire and support through Fan Tokens. Fans Tokens can be described as digital currency that are minted on the blockchain. They give their owners access to voting rights in polls in addition to VIP rewards, exclusive promotions, AR-enabled features games and contests.
In 2022, Socios’s ambition is to introduce millions of new fans from across the globe to the advantages of Fan Tokens With new developments, features and rewards to be added throughout the year. Socios intends to add more of the world’s top sporting organizations to its existing roster and launch high-profile national and international advertising campaigns, and grow its sports and entertainment ecosystem substantially over the coming months.
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